Maze word-tracing game

Word Trail

Turn your key terms into a 60-second maze challenge, with every player registering before they play.

From $850 / event

Licensed per event, no contract.

Get This Experience
Session length
60 seconds of gameplay
Players
1 player per station
Setup time
Under 5 min setup
Runs on
Touchscreen / Kiosk +2 more

What is Word Trail?

Word Trail is a touchscreen booth game where visitors drag a finger through a maze from Start to End, collecting letters in the order they spell a target word. Each completed word scores points and opens a larger maze with a new word, until the 60-second timer runs out. Visitors register before they play, and a leaderboard shows the top scores between sessions. The word list is a simple spreadsheet, so the words players spell can be your own product names, benefits or campaign terms. It ships with two visual themes, Vault Break and Garden Trail.

Read the Word Trail video transcript

Trace the path. Collect the letters in order. Spell the word to clear the round. An attract screen draws visitors in. Every player registers before they play. A quick countdown, and they are playing. 60-second sessions. Mazes grow harder each round. Final score at the end of the run. A live leaderboard keeps them coming back. Swap in a new theme, your own words and your logo. Word Trail by Fierce Guppy.

What Word Trail does for your booth

  • Register every player on screen before gameplay starts
  • Put your key terms in front of visitors as the words they spell
  • Keep the line moving with fixed 60-second sessions
  • Encourage repeat plays with a top-players leaderboard

How Word Trail works at your booth

  1. 1

    A visitor touches the attract screen to start.

  2. 2

    They register on screen with a player ID and name, plus optional email and phone.

  3. 3

    A short countdown shows the instruction: trace the path, spell the word.

  4. 4

    They drag a finger through the maze, collecting letters in order to spell the word.

  5. 5

    Each finished word scores points and opens a bigger maze with a new word until the 60 seconds run out.

  6. 6

    They see their final score and the top-players leaderboard.

Word Trail features and branding options

Key features

  • One-finger drag control: trace the maze from Start to End
  • Letters must be collected in order; touching a wall resets that maze
  • Each completed word opens a larger maze with a longer word
  • Every player registers on screen before they play
  • Runs offline in the Mac app, with leads saved on the device
  • CSV export of every registered player
  • Top-players leaderboard between sessions
  • Timer urgency feedback in the final seconds of a session

What you can customize

  • Word list from a spreadsheet (word and difficulty tier)
  • Two built-in themes: Vault Break and Garden Trail
  • Client logo on the word-complete panel
  • Attract screen title and start text
  • Session length, maze size, letters per word and scoring values
  • Music and sound effects on or off, with volume levels

Word Trail specs and setup requirements

Word Trail specifications
FormatMaze word-tracing game
Runs onTouchscreen / Kiosk, Laptop / Desktop, Web Link
Hardware1920x1080 landscape touchscreen display, Mac computer for the offline app, or any computer with a current web browser for the web link version
InputTouch input (mouse also works), Keyboard or on-screen keyboard for registration
Setup timeUnder 5 minutes (connect the touchscreen, then open the Word Trail app full-screen)
InternetOffline capable: the Mac app runs without internet, saves leads on the device and exports them to CSV. The web link version needs internet for registration and the leaderboard.
Session length60 seconds of gameplay
Players1 player per station
ThroughputAutomatic reset: game over and leaderboard screens, then back to the attract screen
Booth sizes10x10, 10x20, Island, Indoor Event
PriceFrom $850 per event

What you get

  • Word Trail app for Mac that runs offline, plus a hosted web link version
  • CSV export of every registered player (name, email, phone, marketing opt-in)
  • Two ready-made themes: Vault Break and Garden Trail

Where Word Trail works best

  • Trade show booths that want a short, skill-based game with lead capture
  • Product launches that want visitors to spell product names, features or benefits
  • Events that want friendly competition on a shared leaderboard

Word Trail pricing

Per-event pricing. Published, not quoted. Licensed per event, with no contract and no annual commitment. Move up to a Season Pass whenever running a full calendar makes more sense than paying show by show.

Play

$850 / event

  • One game, one event
  • Your logo and brand colours
  • Standard lead capture form
  • Runs fully offline, leads stored locally
  • CSV export of every lead
  • Live in minutes
Most popular

Brand

$2,450 / event

  • Everything in Play
  • Custom lead form fields
  • Live leaderboard and prize logic
  • Custom copy, sound and attract loop
  • Automatic recap email to every player
  • Support on show days

Studio

$6,500 / event

  • Everything in Brand
  • Full art reskin to your brand guidelines
  • Gameplay customised to your product story
  • Multi-station and multiplayer setup
  • Full dry run before the show
  • On-call engineer during show hours

Season Pass

$9,600 / year

For teams running a full event calendar. Breaks even at four events.

  • Unlimited events for twelve months
  • Any three games from the library
  • Swap games between shows
  • All Brand tier features included
  • One Studio-level reskin included each year

Custom build

From $12,000

A game built from scratch around your product, your mechanic, your story.

  • Original concept and gameplay design
  • Built by the studio that ships commercial games
  • You own the finished experience
  • Reusable across your whole event calendar

Word Trail FAQ

How quickly can we launch this at an event?

Most teams launch in days, not weeks. Setup is designed to be straightforward for event staff.

Can this be customized to our brand?

Yes. You can start with a ready format and add your visual identity, messaging, and preferred calls-to-action.

Do we need technical staff at the booth?

No. The experience is built for non-technical teams with a clear operator flow and simple launch process.

What happens after the event?

You receive structured lead data and can review engagement outcomes to plan the next event iteration.

What hardware does Word Trail need?

Word Trail is designed for 1920x1080 landscape touchscreen display, Mac computer for the offline app, or any computer with a current web browser for the web link version. Supported inputs include Touch input (mouse also works), Keyboard or on-screen keyboard for registration.

Does Word Trail work without venue Wi-Fi?

Offline capable: the Mac app runs without internet, saves leads on the device and exports them to CSV. The web link version needs internet for registration and the leaderboard.

Bring Word Trail to your next trade show

From $850 per event with your branding and lead capture built in. Want something different? We adapt visuals, prize logic and lead flow, or build a custom game around your product.