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Experiential

Strategic Resource Placement (SRP) Simulator

Mission Critical: Building a Wi-Fi independent ecosystem for a 24,000 sq ft exhibit at the HDC General Council 2025.

TradeshowsDigital TwinsIndustrial

Event

HDC General Council 2025 (24,000 sq ft exhibit)

Deployment

Multi-kiosk Unity simulation on a dedicated offline LAN

Strategic Resource Placement (SRP) Simulator

The Challenge: Capturing Attention in a Massive Exhibit

Distinct zones across the 24,000 sq ft floor were competing for attention. Strategic Resource Placement (SRP) needed to convert passersby into engaged participants while running flawlessly in the chaos of a live event.

  • Zero Downtime: Venue Wi-Fi could not be trusted. The system had to be fully operational without internet.
  • High Throughput: Attendees needed to move from registration into gameplay quickly to avoid bottlenecks.
  • Hands-Off Operations: Booth staff needed a set-it-and-forget-it flow with minimal intervention.

The Solution: A Local-First Ecosystem

We engineered a closed-loop LAN so iPads, the master database, and Unity SIM kiosks communicated without touching venue Wi-Fi. The result was instant data transfer and zero lag even if building internet failed.

Player registration moved to roaming iPads. Staff captured names and photos while others were mid-session, and data synced instantly to open kiosks for the next player.

The city sim balanced depth with speed. Custom joystick controls delivered an arcade feel, while each player saw their name and photo integrated as deployable resources.

Engineering Trust: Why It Worked

  • Dynamic resource loading: Assets streamed per session based on player choices, keeping the experience fresh without slowing throughput.
  • Automated reset loops: Sessions reset to attract mode instantly with no manual restarts.
  • Future-proof codebase: Unity architecture remained modular for future VR or WebGL redeployment.

Project Snapshot

  • Role: Interactive design and engineering for multi-kiosk trade show activations.
  • Tech Stack: Unity, dedicated local LAN, custom iPad app, joystick hardware integration.
  • Key Win: Delivered an offline-capable ecosystem that sustained high traffic without network failures.

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