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Experiential · Gamified Marketing

Turn marketing campaigns into games people line up to play.

Fierce Guppy builds gamified experiences that draw crowds, collect leads, and create unforgettable brand moments across trade shows, retail, and digital launches. We manage the creative, the tech, and the operations end-to-end.

Playable campaigns in 4-8 weeks

Reward loops that capture qualified leads

Cross-channel: web, in-booth, retail pop-ups

Built to win attention and data

Dynamic reward loops, opt-in flows, and CRM integrations mean every high-five moment feeds your growth goals.

Campaign formats built to perform

Pick the experience lane that matches your audience and venue—we will tailor gameplay, visuals, and data capture.

Booth games that pull a crowd

Short-loop multiplayer and solo challenges that reset quickly and spotlight your product story every round.

Leaderboards & live emcee dashboards
Dynamic reskinning for multi-city tours
Prize fulfillment and badge scanning hooks

Connected giveaways & loyalty quests

Progressive challenges that span physical events, microsites, and email sequences to keep audiences playing.

Progress tracking across channels
Referral and team play mechanics
Automated reward fulfillment workflows

Retail & pop-up play zones

Touch, gesture, and mobile-ready experiences that turn idle time into hands-on brand discovery.

API integrations with POS & CRM
Self-serve or staff-assisted modes
Analytics dashboards for marketers

How we deliver and optimize

Our interdisciplinary pod keeps your campaign on schedule with clear checkpoints for creative, gameplay, and analytics.

Campaign blueprint

Workshops, player journey maps, and prototype loops to align stakeholders on goals and success metrics.

Playable production sprints

Designers, engineers, and artists ship weekly builds with playtesting and quality checks baked in.

Launch, ops, and reporting

Staff training, remote monitoring, and post-event analytics dashboards that fuel next-round optimization.

Why marketers partner with Fierce Guppy

Designed for measurable engagement

Telemetry, heatmaps, and conversion reporting baked in so you can prove ROI and tune campaigns fast.

Brand-safe creative direction

Game designers and art directors collaborate with your brand team to keep every asset on voice and on palette.

Operationalized for teams on the ground

Staffing guides, reset checklists, and remote support dashboards keep activations humming through the entire run.

Recent gamified wins

From creator-led launches to enterprise tours, our campaigns earn attention and actionable data.

Mobile GameEvent ReadyLive Ops

Lirik's Roulette Land

Creator-led mobile experience reimagined for live event play with fast queue turnover.

Delivered a polished activation-ready build that kept fans in the booth until closing.

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Concept LabPlayable AdsRapid Prototyping

Hybrid Game Concepts Lab

Library of pitch-ready game frameworks tailored for brand storytelling and rapid deployment.

Enabled marketers to spin up playable experiences with minimal dev lift.

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ImmersiveGamifiedTouring

Interactive Cloud Environment

Immersive storytelling experience enhanced with gamified inputs and reward loops.

Drove repeat participation and shareable moments across a touring activation.

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Incentives and integrations we support

QR codes, NFC, and badge scanning integrations
Automated prize logic and inventory tracking
Progressive achievements, streaks, and leaderboards
Email, SMS, and CRM hooks for nurture flows

Metrics that prove the win

Average dwell times of 8+ minutes per player session
Up to 50% opt-in rate for post-event marketing flows
Daily content refreshes delivered in under 2 hours
Engagement heatmaps shared with stakeholders within 24 hours

Ready to launch your next crowd-pleasing campaign?

Share your event calendar, target audience, and KPIs—we will respond with playable concepts, production timelines, and investment ranges.