Hybrid Games Lab
We prototype hybrid-casual hits in public.
Follow our sprint from napkin sketches to ad-tested image prototypes and playable builds. Every milestone is here - so you can see how we chase traction and move faster with each loop.
Latest milestone
Rollercoaster Retreat
Playable Prototype Phase - Published May 10th, 2024
Serve guests, launch rides, and invest profits to build the ultimate park getaway.
Open the case study ->Our build pipeline
Each phase unlocks sharper learnings. We ship quickly, gather data, and only double down once we see promising signals.
Concepts in motion
1
Image tests
4
Playable builds
1
Concept Phase
Check out our game concepts. We intentionally keep these rough so we can explore lots of mechanics before investing in production artwork.
Image Prototype Phase
During this phase we build store-ready images and short videos, then launch ad tests so we can compare interest and prioritize which ideas deserve a build.
Playable Prototype Phase
Once a concept proves itself, we ship a playable prototype and watch cost-per-install, play time, and retention to guide the next iteration.
Hit Games Phase
We have not produced a flagship hit just yet. Check back soon and be the first to celebrate the win with us!
Phase 1
Concept Phase
Check out our game concepts. We intentionally keep these rough so we can explore lots of mechanics before investing in production artwork.
Phase 2
Image Prototype Phase
During this phase we build store-ready images and short videos, then launch ad tests so we can compare interest and prioritize which ideas deserve a build.
Image Prototype Phase
Masked Mischief
Published May 8th, 2024
Sneak through houses as a raccoon thief collecting outfits before anyone catches you.
Image Prototype Phase
Master Chef 3D
Published May 6th, 2024
Become the superstar TV judge. Approve the right dishes, grow your audience, and build an empire!
Image Prototype Phase
Odd One Out
Published April 1st, 2024
Find the mole hiding in plain sight and cash in before the lights turn red.
Image Prototype Phase
Orbit Destruction
Published May 8th, 2024
Figure out the puzzle, smash the bodies, save the system!
Phase 3
Playable Prototype Phase
Once a concept proves itself, we ship a playable prototype and watch cost-per-install, play time, and retention to guide the next iteration.
Phase 4
Hit Games Phase
We have not produced a flagship hit just yet. Check back soon and be the first to celebrate the win with us!
Let's collaborate on your next hybrid build
We help studios ideate, visualize, and prototype hybrid-casual experiences faster. Share your roadmap and we will bring the production muscle.