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Topic: Case Study - Dev Journey

Odd One Out

Clock Icon

Concept Phase

Basics: Find the “Mole” that is pretending to fit in into a group of people.
Genre: Spot the difference.
Controls: Tap to choose, choose between two options.

How do I progress?

Observe
 the characters.
Choose a character that doesn’t fit in.
Decide to throw somebody out each round 
Select “Mole found” when you are completely sure that the mole is out. There can be multiple moles.
Win cash rewards, you earn more money the less people you throw out. Lights will turn green if players find the mole.

Lose Condition If player doesn’t find the mole and chooses “Mole found”, the lights will turn red and the player will lose the level without any rewards.
Twist on theme Goal is to Make a game  based on the trend made by “Jubilee”, where people are supposed to recognize a mole among them, they get a cash reward if they do it successfully.

Image Prototyping Phase

These store images convey the overall idea of the game as a potential player might see it.

Image-Video Prototype

We take these images, and make an Image-Video Prototype.

We use these videos to run ads so we can decide which game-concept should get a playable prototype!

Ad Test Results

Coming Soon!

Budget:
Impressions:
Clicks:
Cost Per Click:
Cost Per Subscribe:

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Cute Racoon covered in clothing.

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