AR phone racing game
Let visitors race a mini car on the real floor with a phone, with every player registering before they play.
From $850 / event
Licensed per event, no contract.
AR Micro Racer is an augmented reality racing game that runs in the phone browser, with no app to install. The phone camera places a mini race track on the booth floor, or right on a printed track mat, and visitors steer a car through two laps with an on-screen wheel and pedals, collecting coins, hitting boost pads and dodging cones. Every lap, the finish and a fast time add to the score. Visitors register before they race, and a leaderboard shows the top racers between sessions. Your brand name appears on the race screen and on a trackside billboard. On a phone without AR, the same race plays with a top-down view.
Race a mini car around a track on the real floor. An attract screen draws visitors in. Every player registers before they play. A get-ready screen shows the controls. Print the track mat: the phone camera lays the race right on it. Turn the wheel to steer and hold the pedal to go. Collect coins and hit the boost pads. Two laps, with a time bonus for a fast finish. Final score with time, laps and coins. A live leaderboard keeps them coming back. AR Micro Racer by Fierce Guppy.
A visitor touches the attract screen on the phone to start.
They register on screen with a player ID and name, plus optional email and phone.
A get-ready screen shows the controls: turn the wheel to steer, hold the pedal to go, collect the coins, dodge the cones.
The phone camera places the track on the floor or on the printed track mat.
After a 3-2-1 countdown they race two laps, collecting coins and hitting boost pads.
They see their final score and the top-racers leaderboard.
| Format | AR phone racing game |
|---|---|
| Runs on | Mobile (Phone-based), AR / VR, Web Link |
| Hardware | iPhone with Safari or Android phone with Chrome, with a camera, Printed track mat (optional; any open floor area works) |
| Input | Phone touch screen (on-screen wheel and pedals), On-screen keyboard for registration |
| Setup time | Under 5 minutes (open the web link on the phone, allow the camera and lay the track mat on the floor) |
| Internet | Needs internet: the game runs in the phone browser from a web link, and registration and the leaderboard are online. |
| Session length | About 30 seconds per race (2 laps) |
| Players | 1 player per phone |
| Throughput | Automatic reset: race complete and leaderboard screens, then back to the attract screen |
| Booth sizes | 10x10, 10x20, Island, Indoor Event |
| Price | From $850 per event |
Per-event pricing. Published, not quoted. Licensed per event, with no contract and no annual commitment. Move up to a Season Pass whenever running a full calendar makes more sense than paying show by show.
$850 / event
Get a branded game into your booth and start capturing leads today.
$2,450 / event
Turn the game into a campaign that qualifies leads and keeps a crowd at your booth.
$6,500 / event
A game that looks, plays and tells your story as if it were built for you.
$9,600 / year
For teams running a full event calendar. Breaks even at four events.
From $12,000
A game built from scratch around your product, your mechanic, your story.
On-site setup: Under 5 minutes (open the web link on the phone, allow the camera and lay the track mat on the floor). Your logo, colours and wording are set up before the show, so on the day you connect the screen and go live.
Yes. You can start with a ready format and add your visual identity, messaging, and preferred calls-to-action.
No. The experience is built for non-technical teams with a clear operator flow and simple launch process.
You receive structured lead data and can review engagement outcomes to plan the next event iteration.
Yes, if your booth does not already include it. At most US trade shows, electricity is ordered separately from the booth space through the show's exhibitor services, usually with an early-rate deadline a few weeks before the event. Order an outlet for the screen and computer when you book the rest of your booth services.
AR Micro Racer is designed for iPhone with Safari or Android phone with Chrome, with a camera, Printed track mat (optional; any open floor area works). Supported inputs include Phone touch screen (on-screen wheel and pedals), On-screen keyboard for registration.
Needs internet: the game runs in the phone browser from a web link, and registration and the leaderboard are online.
From $850 per event with your branding and lead capture built in. Want something different? We adapt visuals, prize logic and lead flow, or build a custom game around your product.