Lane-runner word game
Turn your key terms into a swipe-to-run word game, with every player registering before they play.
From $850 / event
Licensed per event, no contract.
Lane Word is a touchscreen booth game where a robot runs down a three-lane city track and visitors swipe left or right to collect the glowing cyan letters in order, spelling a hidden word while avoiding decoy letters and obstacles. Each finished word earns a bonus and brings a faster run, longer words and more obstacles, until the 60-second timer runs out, and every obstacle hit costs 2 seconds. Visitors register before they play, and a leaderboard shows the top runners between sessions. The word list is a simple spreadsheet, so players can spell your own product names or campaign terms. It runs offline as a Mac app, with every registered player exported to CSV.
Swipe to change lanes and collect the cyan letters in order. An attract screen draws visitors in. Every player registers before they play. A quick countdown shows the rules. Every finished word scores a bonus. Each word brings a faster run, longer words and more obstacles. Letter streaks add bonus points, and obstacles cost 2 seconds. 60-second runs keep the line moving. Final score with letters, words, best streak and accuracy. A live leaderboard keeps them coming back. Lane Word by Fierce Guppy.
A visitor touches the attract screen to start.
They register on screen with a player ID and name, plus optional email and phone.
A short countdown shows the rules: swipe to change lanes, collect the cyan letters, spell the word in order, dodge obstacles.
They swipe to steer the runner into each letter of the word in order.
Each finished word scores a bonus and starts a longer word on a faster run until the 60 seconds run out.
They see their final score and the top-runners leaderboard.
| Format | Lane-runner word game |
|---|---|
| Runs on | Touchscreen / Kiosk, Laptop / Desktop, Web Link |
| Hardware | 1920x1080 landscape touchscreen display, Mac computer for the offline app, or any computer with a current web browser for the web link version |
| Input | Touch input with swipe (mouse and keyboard also work), Keyboard or on-screen keyboard for registration |
| Setup time | Under 5 minutes (connect the touchscreen, then open the Lane Word app full-screen) |
| Internet | Offline capable: the Mac app runs without internet, saves leads on the device and exports them to CSV. The web link version needs internet for registration and the leaderboard. |
| Session length | 60 seconds of gameplay |
| Players | 1 player per station |
| Throughput | Automatic reset: game over and leaderboard screens, then back to the attract screen |
| Booth sizes | 10x10, 10x20, Island, Indoor Event |
| Price | From $850 per event |
Per-event pricing. Published, not quoted. Licensed per event, with no contract and no annual commitment. Move up to a Season Pass whenever running a full calendar makes more sense than paying show by show.
$850 / event
Get a branded game into your booth and start capturing leads today.
$2,450 / event
Turn the game into a campaign that qualifies leads and keeps a crowd at your booth.
$6,500 / event
A game that looks, plays and tells your story as if it were built for you.
$9,600 / year
For teams running a full event calendar. Breaks even at four events.
From $12,000
A game built from scratch around your product, your mechanic, your story.
Most teams launch in days, not weeks. Setup is designed to be straightforward for event staff.
Yes. You can start with a ready format and add your visual identity, messaging, and preferred calls-to-action.
No. The experience is built for non-technical teams with a clear operator flow and simple launch process.
You receive structured lead data and can review engagement outcomes to plan the next event iteration.
Lane Word is designed for 1920x1080 landscape touchscreen display, Mac computer for the offline app, or any computer with a current web browser for the web link version. Supported inputs include Touch input with swipe (mouse and keyboard also work), Keyboard or on-screen keyboard for registration.
Offline capable: the Mac app runs without internet, saves leads on the device and exports them to CSV. The web link version needs internet for registration and the leaderboard.
From $850 per event with your branding and lead capture built in. Want something different? We adapt visuals, prize logic and lead flow, or build a custom game around your product.