Image Prototype Phase
Odd One Out
Published April 1st, 2024
Find the mole hiding in plain sight and cash in before the lights turn red.
Current Phase
Image Prototype Phase
Concept Notes
Basics
Pick the contestant who does not belong, expose the mole, and bank the prize money.
Genre
Spot the difference
Controls
Tap to pick between two options and confirm when the mole is out.
How do players progress?
- Observe the lineup and study each character's tells.
- Select the contestant who feels off to throw them out.
- Keep eliminating suspects until you are confident the mole is gone.
- Lock in with "Mole found" to trigger the reveal.
- Earn larger rewards the fewer players you eliminate along the way.
Lose condition
Calling "Mole found" while the mole is still in the room turns the lights red and ends the round with no payout.
Twist on the genre
Inspired by Jubilee's social-deduction format, we recast the experience as an interactive mobile show.
Comparable titles
Cat Escape, Dog Escape
Reference inspiration
5 British People vs 1 Fake
Image Prototype
These store visuals highlight the social-deduction tension players feel when cash is on the line.
Video Prototype
Ad Test Results
Coming Soon
Budget
TBD
Impressions
TBD
Clicks
TBD
Cost Per Click
TBD
Cost Per Subscribe
TBD
Sign Up for Updates in Your Inbox!
Get new concept drops, ad-performance snapshots, wins, and lessons learned delivered straight to your inbox.
Talk about hybrid casual production