ExperientialTradeshows
CC Bio Product Demo
Interactive trade show experience that lets attendees explore a 3D product, investigate internal components, and capture leads with a polished, intuitive UI.
Client
CC Bio
Platform
Windows PC (Trade Show Kiosk)
Engine
Unity (URP)
Project Overview
The Product Demo project was built to help CC Bio showcase a complex product in a clear, engaging, and visually dynamic format. Attendees can rotate, zoom, and pan around a detailed 3D model, trigger exploded views, and tap hotspots for contextual information — all within a fast, kiosk-ready Unity experience.
Goals & Challenges
Project Goals
- Deliver a polished, intuitive experience for trade show visitors.
- Make complex product features easy to understand through interaction.
- Support sales outreach with integrated lead-capture tools.
Challenges Encountered
- Balancing visual clarity, performance, and interactivity within a tight timeline.
- Keeping the UI streamlined while supporting multiple layers of information.
- Maintaining a smooth, consistent experience on a kiosk PC setup.
Our Approach & Solution
Design & Development
- Rotation, zoom, and pan with clear on-screen controls.
- Exploded-view interactions and contextual hotspot popups.
- Lead-capture form integrated for outreach.
- Iterative UI polish to keep interactions crisp.
Technologies & Tools
- Unity Input System for responsive controls.
- Universal Render Pipeline (URP) for optimized visuals.
- Unity EventSystems for custom interaction handling.
Innovations
- Hotspot popups that stay unobtrusive and contextual.
- Custom exploded-view system for internal components.
- Unified interaction systems for stable performance.
Visuals
Results & Impact
- Delivered a high-quality, intuitive product demonstration that communicates complex features clearly.
- Smooth interactions and clean visual design improved engagement and comprehension.
- Lead-capture integration supported marketing and sales outreach across trade shows and presentations.
- Iterative UI refinement significantly boosted usability and attendee satisfaction.
Key Takeaways
- Balances technical complexity with user-friendly design in a real-time 3D setting.
- Transforms intricate product details into an easy-to-explore interactive tool.
- Demonstrates seamless integration of multiple advanced features in a high-performance demo.
- Ideal for trade shows, marketing presentations, and customer engagement.
Contact
Interested in creating impactful trade show experiences? Contact FierceGuppy Game Labs to showcase your products through interactive 3D demos.