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Experiential

CC Bio Product Demo

Interactive trade show demo with explorable 3D product, hotspots, and lead capture, now also playable in the browser.

TradeshowsMarketingCorporateProduct DemosWebGL
Try the live WebGL demo

Type

Interactive Product Demo

Platform

Windows PC (Trade Show Kiosk) and WebGL (Browser)

Engine

Unity (URP)

Technology Stack

UnityUnity URPC#WebGLUnity Input SystemUnity EventSystemKiosk UI/UX
CC Bio Product Demo

Project overview

The Product Demo project was built to help CC Bio showcase a complex product in a clear, engaging, and visually dynamic format.

Attendees can rotate, zoom, and pan around a detailed 3D model, trigger exploded views, and access contextual hotspot information in a kiosk-ready Unity experience.

The experience is also available as a Unity WebGL build, the BioPulper Interactive Configurator, so prospects can explore the system in a browser and request specs without visiting the booth.

Gameplay Videos

BioPulper Interactive Configurator (WebGL)

Browser walkthrough of the 3D model with explode view, parts labels, and the Email me Specs form.

Goals and Challenges

Goals

  • •Deliver a polished, intuitive experience for trade show visitors.
  • •Make complex product features easier to understand through interaction.
  • •Support sales outreach with integrated lead-capture tools.

Challenges

  • •Balance visual clarity, performance, and interactivity within a tight timeline.
  • •Keep UI streamlined while supporting multiple layers of information.
  • •Maintain smooth, consistent behavior on kiosk PC hardware.

Approach and Technology

Interaction Design

Rotation, zoom, and pan controls

Clear on-screen guidance for first-time trade show users.

Visualization

Exploded-view and hotspot system

Shows internal components without cluttering the interface.

Pipeline

Unity URP + Input System + EventSystems

Optimized visuals with responsive controls and stable event handling.

Business Integration

Built-in lead capture workflow

Supports marketing and sales follow-up across events.

Feature Highlights

BioPulper in the Browser
Click to expand

BioPulper in the Browser

The full 3D system with view controls, explode distance slider, and quick actions along the bottom bar.

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Results and Impact

  • •Delivered an intuitive product demonstration that communicates complex features clearly.
  • •Improved attendee engagement and comprehension through smooth interactions and clear visuals.
  • •Enabled stronger sales and marketing follow-up via embedded lead capture.
  • •Iterative UI refinement improved booth usability and visitor satisfaction.

Key Takeaways

  • •Balances technical complexity with user-friendly interaction design.
  • •Transforms intricate product details into an easy-to-explore interactive tool.
  • •Combines advanced real-time features in a stable, high-performance kiosk build.
  • •Well suited for trade shows, marketing presentations, and customer engagement.

Ready to Build Something Great?

Let's discuss how we can bring your vision to life with cutting-edge game development, interactive experiences, or custom solutions.

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